Optimize your page title as a part of on-page SEO

1. Use the keyword or keyword phrase in the title to have it recognised by the search engines as the topic of the article as well as the searchable keywords to rank for.
2. If it is an article title,  you can add your company name or website link following your keywords, for example:   “New click and paste website building software from xyz.com” (you can make the website xyz.com as a hotlink).
3. Use h1 or h2 heading formatting which search engines recognise as title. If you just use large bold text instead,  this will not be recognised as a title. H1 is used for the top title and h2 can be used for sub-titles somewhere else on the page if you want to divide sections of the page and give them sub-titles. Do not use h1 as subtitles somewhere else on the page as this will only confuse the search engines rather than make it more important.
4. Make sure the title matches the content of the page or article. Search engines also recognise the relevance of your site and give it higher ranking.

There are a lot of pages without titles on the internet which search engines are unable to index as they do not know what to do with them. Make your page important to the search engines and let it be counted and included in searchable database. Remember that the search engines are computers which use software to index data.  What they do, they look for h1 or h2 formatted text and assign a higher value to those words contained within those parameters, using them as searchable keywords, which give you an advantage over other text. That’s why it is so important that you tell search engines where to look for the keywords in the title and let them use it accordingly.