Optimize your website's keywords
One of the important part of on-page website SEO is keywords optimisation on your page. Your choice of keywords will be reflected in your website's performace - if keywords used are too broad and have a large competition, it will be more difficult for your website to achieve high ranking with SERP and deliver targeted traffic.
An example is usually a best way to explain such concept - if you have a business and a website about website design, choosing the keywords like "software", “website design”, “software for website design” or similar, can make harder to compete and to rank high, and get on the first page of Google. A preferred method is to use the long tail keywords simillar to “website design tips for beginners", “WordPress website design templates”, “website design free software” which contain 3 or 4 words.
Also a short keyword may refer to hundreds different products associated with it so use many variations of these terms.The best way to think about it is to put yourself in the shoes of the person searching for it. If someone is looking for website design company to design his website, he might be looking for “website design companies reviews” or “cheapest website design companies” or local business in the city he lives by adding city’s name to it. These specific long keywords are easier to rank for, have smaller competition and are more probable to be used in searches.
If you provide a solution to the problem, use “how to...” sentence with the keyword, people often search using a full sentence starting with “how to” or "what is" and it helps if you have it included.
Another helpful keyword tip is to use synonyms in addition to your main keyword, for example doctor and medical practitioner; lawyer and attorney; review, rating, or comparison if you have a website comparing different products.
Use your keywords in the text on your website page and also as meta keywords which help the search engines to display your website for these searched words. Meta tags are still used by search engines despite some webmasters claiming that they are not important any more. The meta tags can repeat the same keywords which are already on the web page, or you can type new keywords which you were not able to insert in the text on web page becuase they did not fit in
Check the keywords density using keywords density checker (there are a lot of free checkers on the internet, you can find them by searching for the term), if your keywords density is too low - you undervalue your web page, if it is too high - you can get your web page banned by the search engines, so about 4% is recommended.
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Optimize website's keywords
